There is such a thing as too much choice...

 
Our consulting services are tailored to our clients needs. In some cases we are there to act as advisors during crucial phases of business development such as expansion or brand launch.
A typical engagement usually is fairly short run. We generally begin with an audit to identify requirements. These audits are broad in scope and will review all aspects of the business from operations to product. Every business is unique and each one has its own set of rules and guidelines that just can not be changed. Stakeholders differ, and the overall machine work for every organization is never the same.
For a business as unique as your own, a true challenge exists. there is a barrier or a goal that has your hands tied and you're not moving forward. Our consulting services are designed to give decision makers the confidence that the decisions are being made for the right reasons and the outcomes are clear.

 

 

Getting to know you

 

Consulting begins with listening. Your business has a story and we need to hear straight from your mouth so we can understand the who as well as the what next. Overall, the goals of consulting are three fold.

One, define goals clearly. Every member of your team should be able to tell you what the business core goals are. Don't be shocked if your team can not, it's a common problem we help our clients overcome.

Two, understand the requirements. Often times education is the factor that holds most decisions back. Finding the right answers to key questions regarding cost, implementation, maintenance, and expansion are not clearly laid out and therefore never addressed. Anticipation of what lays ahead of choice is just as important as the choice itself.

Third, define measurement. Goals should have tangible and quantifiable outcomes that can be measured. By ensuring our solutions can be measured we ensure our focus on ROI.

 

 

Making it real

 

A good campaign plan is essential for operating effective marketing. It could not be said our clients enjoy this part of the process, but it is essential. A full year round map needs to be created outlining the ups and downs through the marketing year and where we will be in and out of market. Having a clear path is not only essential to know where you are going, but also to know where you have been.

Our digital media division can then help things come to life by executing the campaign plan in media. We provide not only aid through the creative process, but we also carry our clients straight through production to live media. Events, press and coverage of the goals of this service and we have decades worth of experience at how to get your brand out there.

 

 

Building destinations

 

With a strong background in not only website design, but UX, UI and apps, we come with all the knowledge any B2B business needs to make the right choices for their marketing machine. What this means to us is that we can bring our extensive experience to the table to solve any issue with technology. We develop the solution, scope it, cost it and present it back to our clients with a business case for why it will succeed. Not only do we have experience doing this for big brands, but also for a full range of SME's across all platforms. Websites, yes. Mobile apps, yes. Social Media landing pages, of course. Email marketing, our specialty. Just esquire today about what your thinking of building and we will impress you with our take on what you need.

 

 

Dressed for Success

 

For over a decade now, digital technologies have become a part of our everyday life. This is a well known fact. What is also well known is that anything you do online can be tracked. As marketers, this means we have more control, flexibility, and down right scariness that comes with being able to identify online users by the behavior. What this also means is that we can track now more than ever the impact ALL marketing has had on the bottom line. Seems to good to be true? We hear this all the time... Believe it friends, what can be achieved today through the effective use of digital technology can create data in abounds. However, if you don't dress the part (meaning you don't have the 'digital accessories' needed to succeed) then you ultimately are not getting all you could out of your business' marketing. Our background in big data and customer identification uniquely places Smoking Monkeys as a niche provider of the techniques and tools required to ensure your data tells a story reflected in sales. 

 

 

Our French Connection

 

This year marks the beginning of a partnership with French based WIHP hotel marketing specialists. With over 700 employees, WIHP has the resource backbone that ensures we deliver top quality products for our hotel clients.

With over 4,000 hotels already a part of the WIHP family, we are happy to join forces with them in order to become a close part of the growing community. WIHP brings to us not only specialists in hotel website design, but also industry professionals from all areas of the travel industry such as booking.com, agoda, expedia, and Google. A certified partner agency to Google, WIHP has developed over 15 years a reputation for excellence due to their commitment to best in clase products, but also through the development of specific marketing tools and tactics specific to hotels alone.

With this breadth of experience and depth of knowledge, we are now poised to offer hotels in the APAC region an unparalleled offering for driving direct online sales through proprietary channels. Effectively this strategy reduces costs while building a better brand.